JPOPPASS connects Japanese artists and music with fans from around the world — through owned community, English content, and campaigns built from inside Japan's music industry.
Our Core Service
JPOPPASS promotes Japanese artists and releases to English-speaking audiences globally — through owned community, English content, and paid campaigns that actually reach J-pop fans.
We reach English-speaking J-pop fans directly — through our own 135K community and targeted global campaigns. Real content, real audience. Not translated ads pushed to cold users who've never heard of J-pop.
Overseas artists and labels entering Japan need the right contacts and Japan-specific digital strategy — not generic localization. We build Japan fan presence from the ground up.
How JPOPPASS Is Built
Every service runs on one foundation: a place where global fans come to discover their next J-pop artist. That's why campaigns land with people who are already listening.
Paid work for labels, distributors, and artist teams — scoped per release and delivered through the discovery layer below.
An English-language discovery stream for global J-pop fans — daily artist features on @taiga.talks, the JPOPPASS newsletter, and a growing fan waitlist. Fans come here to find new music, so promotion arrives as discovery, not as an ad.
The Difference
Most music promotion agencies run ads to cold audiences. @taiga.talks is a real English-language J-pop community with 135,000+ followers who actively follow Japanese music — and Taiga built it from scratch.
When we promote your artist, it goes into a community that already cares about J-pop. That's a different kind of reach than paid impressions against a demographic.
Taiga Kunii has spent years inside Japan's music industry — labels, management, touring, live entertainment. JPOPPASS is built on that institutional knowledge plus a real owned audience.
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Why JPOPPASS
Japanese labels have options for domestic promotion. What they don't have is a team that owns an English-language J-pop community and understands both sides of the market.
| Capability | Japan-Domestic Agencies | JPOPPASS |
|---|---|---|
| Primary Language | Japanese | English-first |
| Target Audience | Japan fans inside Japan | Global English-speaking J-pop fans |
| Owned Community | Ad-only — no owned audience | 135K @taiga.talks community |
| Organic SNS Content | Japanese only | English content, all major platforms |
| Paid Campaigns | Japan-targeted | Global: US, EU, SEA, AU, Canada |
| Creator Seeding | Japanese influencers only | International English J-pop creators |
| Overseas Artist → Japan | Not a service | Full Japan digital onboarding |
| Founder Background | Ad agency background | Inside music industry + media operator |
Japan is one of the world's largest music markets — and one of the hardest to enter without the right team on the ground. We build your Japan presence from scratch.
Introductions to Japanese music press, playlist curators, and industry insiders. We have direct relationships inside Japan's labels, agencies, and media ecosystem.
Spotify Japan, Apple Music Japan, LINE MUSIC, AWA, TikTok JP — targeted campaigns on the platforms Japanese fans actually use, with Japan-market creative and copy.
Planning to perform in Japan? We build fan anticipation before tickets go on sale — Japanese SNS amplification, fan community seeding, and local media outreach.
Japan is the world's second-largest music market. But it doesn't behave like Western markets. Fans are deeply loyal, CD culture still exists, and fan communities operate on different platforms with different social norms.
Most overseas teams try to enter Japan by translating their existing strategy. That rarely works. Japan needs a Japan-specific approach — built by people who understand the market from inside the industry, not from outside.
Taiga Kunii has spent years working directly with Japanese labels, managers, and live entertainment companies. That institutional knowledge is what we bring to your Japan entry.
How It Works
Every campaign is scoped around your release — not pulled from a menu.
We learn your artist, timeline, markets, and goals. You get an honest read on what's achievable before any money moves.
Platform mix, content angles, organic vs. paid split, creator matches, and a clear definition of what success looks like.
English content goes live on @taiga.talks channels. Paid campaigns activate. Influencer seeding runs in parallel.
Reach, engagement, follower growth, streaming uplift — all reported clearly. No black-box results.
Get Started
Tell us about your artist, your release, and the markets you want to reach. We'll scope a campaign and come back with a real plan — not a rate card.
We respond within 48 hours. Fields marked * are required.
Your email app should open with the inquiry filled in — hit send and we'll come back within 48 hours. If it didn't open, email kunii@goingplus.com.